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Getting business advice from a person that never had a business

Getting business advice from a person that never had a business


Getting Business Advice from a Person That Never Had a Business

Getting business advice from a person that never had a business

When it comes to seeking business advice, many people instinctively turn to successful entrepreneurs or seasoned business owners. However, there is a growing trend of individuals seeking advice from those who have never owned a business. This may seem counterintuitive, but there are several reasons why this approach can be beneficial.

The Value of Outside Perspectives

One of the main reasons why people seek advice from non-business owners is to gain an outside perspective. Those who have never owned a business can provide a fresh, unbiased viewpoint that can help identify blind spots or areas of improvement that may be overlooked by those deeply entrenched in the business world.

Case Study: Apple Inc.

For instance, Steve Jobs, co-founder of Apple Inc., was known for seeking advice from people outside the tech industry. He believed that “innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.” This approach led to the creation of groundbreaking products like the iPhone and iPad.

Expertise in Specific Fields

Another reason to consider advice from non-business owners is their expertise in specific fields. For example, a psychologist might provide valuable insights into consumer behavior, while a sociologist could offer a unique perspective on market trends. These insights can be instrumental in shaping business strategies.

Example: Procter & Gamble

Procter & Gamble, a multinational consumer goods corporation, regularly consults with psychologists and sociologists to understand consumer needs better and develop products that meet those needs. This approach has helped the company maintain its position as a market leader for over a century.

Statistical Support

A study by Harvard Business Review found that companies that seek advice from a diverse range of sources, including non-business owners, are 21% more likely to outperform their competitors. This statistic underscores the value of seeking advice from a variety of sources, not just those within the business world.

Considerations When Seeking Advice

While there are clear benefits to seeking advice from non-business owners, it’s important to consider the following:

  • Relevance: Ensure the advice is relevant to your business context.

  • Expertise: The person should have expertise in the area where you’re seeking advice.

  • Objectivity: The person should be able to provide an objective viewpoint, free from personal bias.


Getting business advice from a person that never had a business can provide fresh perspectives, unique insights, and a competitive edge. However, it’s crucial to ensure the advice is relevant, comes from a place of expertise, and is objective. By doing so, businesses can leverage the power of diverse viewpoints to drive innovation and growth.